When creating a video portfolio, you need to make it as convincing as you can. This is what your clients will use to gauge whether or not to work with you. A video maker can help you create a promotional video for your portfolio. This kind of video needs to have some level of professionalism in it. This is why we compiled a few Do’s and Don’ts that you need to observe when creating your video portfolio.

Note that a video portfolio is essential to your success, regardless of the career that you’re in. It mostly comes down to what work you have on record, and how you can show it to your clients. So, let’s get straight to the fleshy part of the article below:

Do Make the First Introduction Count

The first section of the video should be about introducing yourself to your prospects. Here, you should let them know who you are, where you’re located, and the kind of work that you handle. This will be crucial to the client realising your potential, and whether or not you’re the right match.

In this initial introduction, you need to be straightforward and show your personality directly. It should be that the first look at your introduction gives the prospect every bit of information they need to hire you. And what better way to achieve this than by using a video maker?

Don’t Create a Generic Introduction

Clients know when they see generic content. There’s already a lot of such in circulation, and you need to avoid adding to the clutter. Ensure that you’re unique in your introduction to the client through your video portfolio. And one way to do this is by using a video maker that has several templates to choose from. You can customise and personalise the template that you choose and make it unique to your brand and work.

Avoid using cliché phrases in your introduction video, as they defeat originality. Furthermore, they’re just so irritating to many prospects.

Do Choose the Right Video Maker

It is vital that you work with the best video maker tool in the market when creating a portfolio. This is something that will represent you digitally. Therefore, it needs to be clear and concise.

A good video maker has all of the features that you need to create a wonderful portfolio for your business. In addition, you can even add some extras such as music to enhance the quality of the portfolio.

Do Select the Right Work to Include in Your Portfolio

It is very important that you select the right work that you can add to your video portfolio. Not everything will be okay to add, thus, you need to be very selective. Your portfolio should only display some of the best works that you have worked on in the past. Also, it would be best to only select and add the kind of work that you intend to be handling in the future. This will help you attract just the right clients to your project.

Do make it Easy and Enjoyable to Look At

Imagine your portfolio has a space in the museum. Would it get the right level of attention from the visitors inside that museum? This is what you should have in mind when creating your video portfolio. How easy and enjoyable is it to look at? Will it convince the prospect and turn them into a client? Ensure that you can answer these questions right before submitting your portfolio for analysis.

Making your portfolio clean and easy to navigate is so simple. You only need to use a video maker and you’re good to go. You need to put yourself in the shoes of the prospective client. As they view several portfolios in a day, what will make them settle on yours as their most-preferred option? This is why you need to make your portfolio so easy for them to learn and interpret what you do.

Don’t Design Your Portfolio in a Complex Way

You might easily be tempted to add in features and effects that, in your opinion, make the portfolio more advanced than the others. Remember that the aim of any portfolio is to showcase your credentials and personality. Therefore, overly complicating it is equivalent to shooting yourself on foot. It beats the logic of what a portfolio should be. You’re not tackling a dissertation or thesis here. You’re trying to explain to someone why you’re the best fit for the job. Hence, you have to make sure that you do it in the simplest way possible.

Do Create a Standout about Section

This is a very important section in your portfolio. Many clients navigate to this section before going anywhere else. This is why you need to make it superb.

Final Thoughts

These handy tips on the do’s and don’ts of making a creative video portfolio should help you get heads turning. Follow them closely.