If you own a coffee distribution company, packaging matters. As much as people love to consume coffee, the presentation can make a big difference in buying choices.

For this reason, it is always wise to think about how you might be able to upgrade your current coffee packaging. Whether you use a standard design or custom coffee bags for your merchandise, making some changes can have a positive effect on your business in multiple ways.

Types of Coffee Packaging

Before you decide how to upgrade your current packaging, it is helpful to take a look at the different options that exist. For example, you choose between paper bags, stand-up pouches, flat-bottom bags or metal cans. If you are looking for a more modern approach, a packaging sachet is another solid choice that may fit your needs better. 

After considering the various types of packaging out there, you will have a better idea of what to choose. If you are still unsure about upgrading, consider these four reseasons why doing so can be beneficial for your business. 

Reason #1: Make Things Convenient 

Take a look at your current packaging options and put yourself in the shoes of your customers. How convenient is it to access the delicious flavors that are inside the container? For a deeper perspective on your customers’ point of view, think about when and where people most often use coffee. In many cases, there is a lot of multi-tasking that occurs. As such, zippers, ties, tape and/or clear labeling can make a difference in how easy it is for consumers to access your product. 

Reason #2: Tell a Compelling Story

Another good reason to upgrade your current coffee packaging is to tell your customers a compelling story. Whether you want to share the history of your business or brand, or give more information about where your coffee beans come from, creating packaging that tells a story can grab your customers’ attention while also giving your product a more personal approach. 

Reason #3: Meet Your Customers’ Needs

Again, think about your customers. This time, ask yourself whether your current packaging is really meeting their needs. If you want to get a more comprehensive and truthful perspective, it can be helpful to reach out to customers directly and ask. You can do this through emails, online surveys, in-person surveys or comment cards. Then, use the feedback to help you find a better type of packaging to meet their needs while improving your product.

Reason #4: Keep Coffee Fresh

Whether you currently use resealable pouch packaging or another design, a major reason to consider upgrading your product presentation is to keep your coffee fresher. In general, resealable pouches offer the best protection for keeping air out of the container. On the other hand, ties and tape may be more convenient, but they can create a way for air to creep in which can be damaging to the coffee.

By upgrading your coffee packaging, you can improve your products and offer your customers more quality. As a result, your sales and brand reputation can also improve.